Oh man: you gotta love the church. I hope we can laugh at ourselves, and also think seriously about the stuff this video exposes. I do want to make it clear that I don't doubt the sincerity of most of what church worship is doing, trying to do, or thinking it is accomplishing. And lots of that ends up being very good, by God's grace and the trajectory and power of the gospel hidden away inside of all the forms taken by our gospel presentations. This is not a critique of Christianity or Christians, per se. But I do like its creative and satirical way of exposing some stuff for reflection.
We need to reflect on what has become the new liturgy for so much of evangelicalism (which ironically is generally anti-liturgical). What is driving it? And for all the "success" it might have and the numbers it might bring in, we need to ask ourselves how many people it might actually be driving away, and whether, at the end of the day, what it is doing is really all that Christian. We don't need to have that discussion here, necessarily, but if discussions happen, here or elsewhere I think that's where they should go.
I suppose you could challenge the appropriateness of satire as a form of communication if you wanted, too. I tend to like it, when the heart behind it is interested in carrying through to a genuine and humble conversation rather than biting cynicism that enables distancing elitism. Basically, satire needs to be taken seriously and not seriously at the same time.